![]() ![]() An organization where committees make decisions will always end up losing focus. Organizations lose focus in many ways, but the one that causes the most damage is bureaucracy. If you start saying yes to average ideas, you quickly lose the space and time you need to execute on great ones. The more successful you are, the more people will want to work with you. Average ideas are everywhere, and they try to pull you in. People naturally lose focus when they forget that focus means saying no to good opportunities and good people. The only competitors you should worry about are the focused ones. The only people you should hire are focused ones. So one way to identify outstanding people is by their ability to commit and focus on something for a long period of time. The tendency of people and organizations is to lose focus. And without commitment, you can’t have focus. What focus means is saying no to something that you, with every bone in your body, you think is a phenomenal idea and you wake up thinking about it, but you say no to it because you’re focusing on something else.Ī world with abundant opportunities encourages poverty of commitment. And so I’d say, “Well, I said no to this and no to that.” But he knew that I wasn’t vaguely interested in doing those things anyway, so there was no real sacrifice. I would have these sacrificial things, because I wanted to be very honest about it. Jobs would often test people, asking them, “how many things have you said no to?” Ive was up to the task of answering, only he didn’t mean it, and Jobs read right through him. It’s something you have to practice every day.įocus is not the sort of thing you aspire to … or you decide on Monday. Jobs was the most focused person in the world.įocus isn’t a light switch you can turn on and off whenever you want to. This sounds really simplistic, but it still shocks me how few people actually practice this, and it’s a struggle to practice, but is this issue of focus. When talking about one of the biggest lessons he learned from Steve Jobs, Jonny Ive said it was focus. Anyone can say no to bad ideas, but only a focused person can say no to good ideas.
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